UIUC Vet Med 2022 Open House Graphics

Summary

In preparation for the University of Illinois Urbana-Champaign 2022 Vet Med Open House, I was given the opportunity to design the event graphics, which included a poster, a mailer invitation, a t-shirt, and an event program.

The theme of the event, given to us by the College of Veterinary Medicine marketing team, was “The Adventure Awaits!” a fun, outdoor, adventure scavenger hunt. And, as a public event promoted to the central Illinois area as an educational experience for people of all ages, but specifically children, Justin, my director, suggested early on in the design process to try creating an animated character that could serve as a sort of mascot for the event. Drawing animation style inspiration from PBS shows like Wild Kratts and Fetch! With Ruff Ruffman, the result was Spot, our friendly Vet Med Open House adventure guide.

11” × 17” Quarter-Fold Mailer Invitation & Poster (Front & Back)

The invitation mailer was designed to be folded into four parts, printed front and back so that the information about the event and the mailing information could be on one side and the event poster could be printed on the other side.

Front (Quarter-Fold Mailer Invitation)

Back (Poster)

T-Shirt (2 Ink Colors, Front & Back)

To make the whole event more immersive and tie all of the graphics together, I based the event t-shirt design off of the t-shirt that Spot is wearing in the poster, thereby making all of the students helping out with Open House match Spot.

11” × 17” 4-Page Bifold Program Guide (Front & Back)

In order for guests to know how to navigate the college campus and participate in the scavenger hunt, I was also responsible for the layout and design of the event program guide, which included instructions for the scavenger hunt, an event map of the campus, a schedule of the talks and demos that were to take place, and a list of the faculty, staff, and student-led booths scattered throughout the campus.