Renewal Collective
2024 Logo & Branding

Summary

In 2023, Pastors James and Bekah Boyd approached me about creating the logo for their church, Renewal Collective, in Spring Hill, Tennessee, and after several months of working together, the new logo was introduced to the church on December 31, 2023, just in time for the new year.

Color Palette

During my first meeting with James and Bekah, they had a very clear vision of what colors they wanted to include in the color palette, focusing mainly on charcoal gray, sand, and light green tones. I presented two versions of a completed color palette to them—one with cooler tones and the other with warmer tones—and they picked the warmer of the two.

Logo Type

During the ideation phase of the design process, James and Bekah told me that they wanted their logo to be “clean, simple, and retro”, so I presented the following fonts to them and asked them to tell me which fonts they liked. Of the twelve fonts, they liked font #2 and font #4.

Logo Icon

When creating the logo icon options, I explored monograms with the letters “R” and “C” as well as imagery that relates to the words “renewal” and “collective”. And, when presenting the following ideas, James and Bekah liked option A the most.

They then approached me sometime later with the idea of putting the capital “R” backwards and including a plus sign somewhere in the design. Taking their idea and expanding upon it, I then created the following logo designs, which they proudly accepted as the final design.

Church Logos

Ministry Logos

In addition to the church logo, I also decided to work on logos for the various ministries of the church: the young adults ministry, the youth ministry, the kids ministry, and the nursery.

Ren+Co Young Adults